So many startups de ne themselves as social enterprises these days. How do you identify a business with the potential to truly transform the world?
Having worked in impact investing before what3words, I think the key thing is not what the business calls itself but the impact it has in the world and its vision for change.
At what3words, we’re incredibly lucky that there are innovators out there – in NGOs, and in organizations like the UN – who are just able to take the technology we have built and do amazing things with it to make the world better. From Gateway Health in South Africa, who use it to get medical aid to women giving birth in informal settlements, to the disaster teams in Haiti who distributed cholera vaccines and used what3words to coordinate across teams, we see all the time how people use our technology to create positive change and deliver critical services.
It’s one of the reasons I love tech-for-good
– technology that is simple to use, with free apps like ours, means people all over the world, in so many different contexts, can use it in ways that make sense to them and answer their own specific, local problems.