Sympathetic but unflappable, always there and never tired, chatbots are already starting to change the way companies interact with their customers. But this is only the tip of the iceberg. As the technology develops, chatbots, whether text-based or voice-enabled, are set to revolutionize communication across almost all industries. From reservations support and personalized shopping recommendations to customer service and feedback channels, the chatbots are coming. Now, it's all about how brands leverage this powerful new tool, to strike the balance between efficiency and service while maintaining and even strengthening brand identity. Plus, where do the boundaries lie: Which tasks will always require a human touch, and which can be outsourced to AI?
Watch Babak Hodjat, Co-founder & CEO of Sentient Technologies, Rob High, IBM Fellow, Vice President & CTO of IBM Watson and Kal Mos, Vice President of AI & Digital Vehicle Mercedes-Benz
R&D North America at Daimler AG, in a panel on this new wave of disruption.