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Christopher is Head of Business Stategy with Europe‘s leading open innovation provider jovoto. Here is where large companies and NGOs cocreate with creative talents from all over the world in order solve consumer oriented problems around innovative products and services. Having worked for Accenture Strategy Consulting and running Coca-Cola Germany‘s strategy dept. Christopher is familiar with challenges almost all industries face in the digital era. He is convinced that open innovation has to be an inherent part of a successful transformation - be it products, brands or business models.

#newcreation | open innovation: how a big pool of creativity helps gaining cutting edge ideas and inspiration for future services

Why come up with concepts and solutions within a narrow team, when you can tap into a global supply of originality? Watch Léa Steinacker, Chief Innovation Officer at WirtschaftsWoche and Christopher Peters, Head of Business Strategy at jovoto, joining on stage to discuss how a big pool of creativity helps gaining cutting edge ideas and inspiration for future services.

#newcreation | the power of open innovation: how does co-creation change the approach brands are taking to innovation?

The world is full of ideas, and companies are increasingly casting their net wider when it comes to innovation. Why come up with concepts and solutions within a narrow team, when you can tap into a global supply of originality? In a world where collaboration is facilitated by increasingly sophisticated digital tools, the benefits of open innovation far outweigh the risks, giving brands the edge in a competitive marketplace.


Watch Rasheq Zarif, Head of Lab1886 in North America, Christopher Peters, Head of Business Strategy at jovoto, and Randall Wright, Program Director at MIT, in a panel on 'The Power of Open Innovation: How Does Co-Creation Change the Approach Brands Are Taking to Innovation?'

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.