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about

Laurence, is the award-winning founder and CEO of Pavegen. Based in London and Cambridge, the clean-tech disruptor manufactures an award-winning flooring system that instantly converts kinetic energy from footfall into off-grid electricity and data.


Laurence has worked with the world’s most iconic companies including adidas, Coca-Cola, Formula E, Google, Heathrow, Samsung and Shell. Laurence’s awards include the Social Enterprise Entrepreneurship Award, 2017, SXSW Smart city award 2017 and winning the Eco award at GB Entrepreneur of the Year, 2015 and 2016.

#newurbanism | smart streets, e-cars, vertical farming: could eco-friendly communes change the future of housing?

As the coliving trend gathers pace, it's clear that modern city-dwellers crave real-world community. At the same time, urban farming is becoming increasingly sophisticated and a reliable local food source. Smart streets and driverless cars cut down commuting times, will there be a need for everyone to cluster in the inner city? Might cities instead become decentralised? And will this fragmentation, ironically, bring us closer together? We are at once becoming more autonomous, able to live in hyperlocal communities that leverage the sharing economy, and yet more together, recognising the financial and lifestyle benefits of doing so.


Watch Laurence Kemball-Cook, CEO and founder of Pavegen, James Ehrlich, the founder of ReGen Villages, Ema Paulin, the founder and CEO of Good Bank, and Paul DeLong, President and CEO of car2go North America, on the question if and how eco-friendly communes might change the future of housing.

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.