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#newurbanism | the humanitarian side of cutting-edge location tech

Around three quarters of the world suffers from poor addressing. It’s often these areas that are most in need of humanitarian aid. One of the first challenges for aid agencies is to know where help is needed, before setting up a supply chain to provide on-going relief. what3words is making a real impact in this crucial process, facilitating a quick and targeted response – saving and improving lives in the process.


what3words is the world's first addressing system designed for voice - every 3m x 3m square in the world has been assigned an address made of just three words from the dictionary. These 3 word addresses can be used to route cars or drones, used as an address when ordering online, or simply given as a meeting point for a picnic in the park. what3words is used in 170 countries and is being adopted by governments all around the world as an official addressing system. Its investors include Intel Capital, Aramex and Deutsche Bahn.

Clare leads the global expansion of what3words. Her background is in the development and growth of social enterprises, including in impact investing. She is interested in how innovative business models can tackle social and environmental challenges, and sits on the board of various UK social enterprises. She studied for an undergraduate degree in English, with her graduate degree in the Geography Department at the University of Cambridge. Clare also volunteers with the Streetlink project, doing health outreach work with street-based sex workers in London.