#newcreation | artificial intelligence, human design: artistry in the digital age

How do you harness the unique power of artificial intelligence while combining it with skillful design? Using the new MBUX (Mercedes-Benz User Experience) as a case study, this talk explores how deep learning and human artistry work together to create an emotional connection between the vehicle, driver and passengers.


1968 born in Stuttgart, Germany
1990–1995 Study of Automotive Design at the University Pforzheim, with degree in Transportation Design
1995 Daimler-Benz AG: Joined Mercedes-Benz as Designer Exterior / Interior; Lectures in Automotive Design at the University of Applied Sciences in Esslingen (since 1995)
2000 Design project management of C Class
2001 Administrative Assistant to Prof. h.c. Dr. h.c. Pfeiffer (Senior Vice President Design)
2005 Head of the Advanced Design Team Germany; involved in developing different production and showcar projects
2009 Daimler AG: Senior Manager of the Design Exterior department Mercedes-Benz Cars
2011 Head of Advanced Design Studio Germany
2013 Head of Corporate Design Strategy and Digital Interior Creation
since May 2015   Director Digital Design & Design Beyond the Car

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.