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Melissa Pickering is a Senior Design Manager for LEGO System in Denmark, leading a design team to bring new toys to market. She has worked in the field of blending digital and physical play and learning for kids for more than a decade, from innovating theme parks as a Disney Imagineer to the K12 classroom as the founder of iCreate to Educate. For the last 3-years at LEGO she has focused on engaging kids in physical play through digital experiences, with the launch of the NEXO Knights and BOOST product lines, and others still in the making.

#newleadership | the power of play: enhance innovation and business performance

The corporate environment is no longer a place of seriousness and sterility. Company culture is changing, organizations are embracing innovation, creativity and design thinking. Research has shown that hands-on, minds-on learning, such as that offered by Lego Serious Play, produces a deeper, more meaningful understanding of the world and its possibilities. This talk examines the power of play in enhancing communication skills, imagination, confidence and insight.

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.