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Melanie Mohr is a Berlin-based digital entrepreneur with more than 20 years of experience producing and telling stories with video. She founded the commerce app YEAY to fuel the creative and entrepreneurial spirit of Generation Z, while helping brands build a closer and more collaborative relationship with this younger and harder to reach audience.

#newvelocity | how to survive the content flood

How to make the most of emerging and existing media as content becomes the brand marketer’s new best friend. Watch Conrad Fritzsch, Head of new agency model at Daimler AG, and Melanie Mohr, founder & CEO of YEAY, teaming up on stage to discuss how not only to survive but also to thrive in the overflow of information the digital age brings.

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.