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Rob High is an IBM Fellow, Vice President and Chief Technology Officer, IBM Watson. He has overall responsibility to drive Watson technical strategy and thought leadership. As a key member of the Watson Leadership team, Rob works collaboratively with the Watson engineering, research, and development teams across IBM.


Prior to joining the Watson team, Rob was Chief Architect for the SOA Foundation and member of the IBM Academy of Technology, Rob championed an open industry architectural definition of the principles of business and IT alignment enabled by SOA and Business Process Optimization, as well as ensuring IBM's software and services portfolio is architecturally grounded to enable for efficient SOA-based solutions. This responsibility extended across the IBM software portfolio, including WebSphere, Rational, Tivoli, Lotus, and Information Management offerings.
Rob has 37 years of programming experience and has worked with distributed, object oriented, component-based transaction monitors for the last 26 years, including SOMObject Server, Component Broker, and the WebSphere Application Server. Rob previously served as Chief Architect for the WebSphere foundation with architectural responsibility for the WebSphere Application Server and the related products integrated on that core runtime.

#newleadership | chatbots & voice-enabled AI: will brands sink or swim in this new wave of disruption?

Sympathetic but unflappable, always there and never tired, chatbots are already starting to change the way companies interact with their customers. But this is only the tip of the iceberg. As the technology develops, chatbots, whether text-based or voice-enabled, are set to revolutionize communication across almost all industries. From reservations support and personalized shopping recommendations to customer service and feedback channels, the chatbots are coming. Now, it's all about how brands leverage this powerful new tool, to strike the balance between efficiency and service while maintaining and even strengthening brand identity. Plus, where do the boundaries lie: Which tasks will always require a human touch, and which can be outsourced to AI?


Watch Babak Hodjat, Co-founder & CEO of Sentient Technologies, Rob High, IBM Fellow, Vice President & CTO of IBM Watson and Kal Mos, Vice President of AI & Digital Vehicle Mercedes-Benz R&D North America at Daimler AG, in a panel on this new wave of disruption.

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of SXSW and Mercedes-Benz.