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    exploration day

choose your own adventure: discover stockholm’s art, food & tech scenes

Exploration Day started with one idea: there’s no one Stockholm. Yes, it has a world-class art, design and architecture scene. Sure, its startup ecosystem is second to none in Europe. And a resounding yes, yes, yes — it’s a great city to explore, with British magazine Monocle pronouncing it one of their top 10 most liveable cities internationally in 2016. So how do we condense all of the dazzling multiplicity of Stockholm into just a day? That’s easy. On September 4th, meet at the Mercedes Pop-Up Store and hop on one of our roaming tour buses to explore Stockholm before diving into the conference the next day.

get the app

  • First things first: Get your badge at the Mercedes Pop-Up Store on September 3-4, 10 am – 7 pm at Regeringsgatan 65
  • Pick a topic and hop on (or off) one of the roaming buses – you can switch routes at any point in the day.
  • Your me Convention badge gains you complimentary access to all locations and venues.
  • Some museums offer guided tours (see here for list) with limited capacity. Be quick and register via the me Convention app starting August 28.

art & architecture

The Art & Architecture route feels essential: what other city has a dedicated Beauty Council in place to ensure architectural developments are up to scratch? And which other Scandinavian design scene could outpace that of the so-called Venice of the North? We’ll be kicking off the day in style at the contemporary art museum, Moderna Museet and delving into all things visual.

STHLM TECH x me Convention Tech Safari

Maybe you’re more preoccupied by the fact that Stockholm also acts as Sweden’s tech capital. And who could blame you? Business Insider calls the ecosystem “ragingly successful,” the city is home to gaming giants like King, Mojang and Paradox Interactive and the think tank Milken Institute declared Stockholm the second best performing city in Europe in terms of tech. If this is the case, come join our Startup Scene route, curated by Startup Guide and giving you an insight into some of the most innovative workplaces and companies in town. smart will support the STHLM TECH x me Convention Tech Safari with 20 cars. This is your chance to tag along in a fully electric smart EQ fortwo. Pick up a free Kanelbullar bag and – with a bit of luck – your ride may be waiting for you. The smart team welcomes you at the Mercedes Pop-Up Store during the official accreditation on September 4th.


Check out our participating startups!

the city

Maybe you’re new to Stockholm and just want to get acquainted with the city’s most exciting hotspots in one easy tour. If this sounds familiar, come join The City route. You’ll start at the infinitely Instagrammable bakery Green Rabbit. Headed by Michelin star-winning chef Mathias Dahlgren alongside celebrated Swedish chef, Martin Berg, it’s a one-shop stop for the best rye bread in town, made with organic ingredients. In addition to baked goods, breakfast is on offer here — so sleep in and eat the first (and best) meal of the day here instead.

if you’re a stockholm local, there’s no reason to skip these tours.

Sure, you’ve seen it, done it, got the t-shirt, but we hope you can use these routes as a way to meet all the me Convention attendees you’re going to need over the next few days: that kind lady who’ll save a seat for you in the packed out talk; that guy who’ll stay up all night with you drinking beers and dancing to Swedish techno or maybe even your future business partner.

  • ArkDes

    Exercisplan 4, 111 49 Stockholm

    Special offer: Free Entry with me Convention Badge

    Guided Tours 2:30PM-3:30PM | Register now via the me Convention app!

    . . . . . . . . . . . . . . .

    The National Sports Museum of Sweden

    Djurgårdsbrunnsvägen 26, Stockholm

    Special offer: Free Entry with me Convention Badge

    . . . . . . . . . . . . . . .

    Marabouparken

    Löfströmsvägen 8, 172 66 Sundbyberg

    Special offer: Free Entry with me Convention Badge

    . . . . . . . . . . . . . . .

    The Hallwyl Collection

    Hamngatan 4, 111 47 Stockholm

    Special offer: Free Entry with me Convention Badge

    . . . . . . . . . . . . . . .

    Fotografiska Museet

    Stadsgårdshamnen 22, 116 45 Stockholm

    Special Offer: Free Entry with me Convention Badge

    . . . . . . . . . . . . . . .

    Moderna Museet

    Exercisplan 4, 111 49 Stockholm

    Special Offer: Guided Tour 1-2pm

    . . . . . . . . . . . . . . .

    Swedish Museum of Performing Arts

    Sibyllegatan 2, 114 51 Stockholm, Schweden

    Special Offer: Guided Tour 1-2pm

  • PSB, Petsound Bar

    Skånegatan 80, 116 37 Stockholm

    Special deal on beverage - beer 45kr - wine 60kr - drink 95kr

    Live concerts at their spot

    . . . . . . . . . . . . . . .

    Green Rabbit café

    Tegnérgatan 17, 111 40 Stockholm

    Special Offer: 20% off with me Convention badge

    . . . . . . . . . . . . . . .

    ALMA

    Nybrogatan 8, 114 34 Stockholm

    Special Offer: exclusive access during the 4th, 5th and 6th

    A conversation between Alma's Creative Director, Fredrik Carlström and Ian Nicholson.

    They will be talking about the role of design in urbanism and the future city#

    4:00PM-6:00PM | Register now via the me Convention app!

    . . . . . . . . . . . . . . .

    Mister French

    Tullhus 2, 111 30 Stockholm

    Special Offer: a 2-course lunch for 165kr / pers

    . . . . . . . . . . . . . . .

    Ljunggren

    Götgatan 36, 118 26 Stockholm

    Special Offer: 15% on the whole bill for lunch and 15% on the whole food menu for dinner

    . . . . . . . . . . . . . . .

    F12

    Fredsgatan 12, 111 52 Stockholm

    Special Offer: two-course lunch for SEK165

    . . . . . . . . . . . . . . .

    Aplace

    Norrlandsgatan 11, 111 43 Stockholm

    Special Offer: get 10% discount on ordinary prices

  • Sample Sweden's sizzling startup scene with these immersive experiences, plus many more highlights from Stockholm Tech Festival. All safari events are available to badge holders from both conferences and require individual RSVP through the links below

    . . . . . . . . . . . . . . . 07:30

    • Breakfast for Builders by Antler.co Register

    . . . . . . . . . . . . . . . 09:00

    • Why India Should Be Your Next Market by Invest India / Otivr Register
    • Sales and Marketing the Salesforce Way Register
    • Startup CTO as a Service by Sigma Software Register
    • From Product to Brand by Essen Register

    . . . . . . . . . . . . . . . 10:00

    • How the tech industry can help combat child sexual abuse online Register
    • Scaling your company at Epicenter Register

    . . . . . . . . . . . . . . . 11:00

    • How To Do Marketing Like a Startup at Berghs Register

    . . . . . . . . . . . . . . . 12:00

    • Explore the latest innovations with Ericsson ONE Register

    . . . . . . . . . . . . . . . 13:00

    • Startup and Corporate Collaboration by IgniteSweden & THINGS Register
    • Ensuring Cybersecurity by Sigma Software Register
    • The Future of Urban Planning & Living by Capgemini AIE Register
    • Introduction to pre-seed accelerator by Founder Institute Register
    • Workshop about “The Future of interaction” by Gleechi Register
    • From Idea to Investment-ready vision in a week by Josephmark Register
    • How AI is Impacting Business Strategy by EY Register

    . . . . . . . . . . . . . . . 13:30

    • VR/AR Community Gathering by VRSverige Register

    . . . . . . . . . . . . . . . 14:00

    • Introducition to NuvoAir, including instant snapshot of your lung health” by NuvoAir Register

    . . . . . . . . . . . . . . . 14:15

    • Blockchain and ICOs - Taxes/legal by EY Register

    . . . . . . . . . . . . . . . 14:30

    • Coffee talk about “From university to unicorn - The ingredients of worldclass startup ecosystem” by KTH Register
    • Film Screening at U.S. Ambassador’s Residence Register

    . . . . . . . . . . . . . . . 15:00

    • How to Pitch Your Startup by Tyler Crowley Register

    . . . . . . . . . . . . . . . 15:30

    • Workshop about “How tech & data can transform social entrepreneurship” by Kidnovation Register

    . . . . . . . . . . . . . . . 16:00

    . . . . . . . . . . . . . . . 16:30

    • Creating Relevance for your Brand by Prime Weber Shandwick Register

    . . . . . . . . . . . . . . . 17:00

    • Music innovation by Music Tech House Register
    • Banking on Blockchain by Swedbank Register
    • Fintech and Bank partnerships in practice by Swedbank Register
    • Open Innovation by WeAreUtopia Register

    . . . . . . . . . . . . . . . 18:00

    • Blockchain and Hashgraph by Decentralized Camp Register
    • The Future of Citizen Tech by Makerspace Register
    • AI Design Sprint by Hyper Island Register
    • Accel + GP Bullhound Party. Invite only
  • 10 am – 6 pm
    Every half hour

    Starting Point:

    • Regeringsgatan 65, Stockholm

    three stops in Norrmalm:

    • Regeringsgatan at Kungsgatan
    • Stureplan at Birger Jarlsgatan
    • Kungsträdgården at Kungsträdgårdsgatan

    stop in Skeppsholmen:

    • Moderna museet

    stop in Gamla Stan:

    • Slottet / Royal Palace

    two stops Södermalm:

    • Slussen (the bus stop on the square at the street called Hornsgatan)
    • Renstiernas gata (located at Folkungagatan)

Can’t wait to explore Stockholm? Register now or get updates by signing up for our newsletter.

Disclaimer: The views of me Convention speakers do not necessarily reflect the opinions of either Mercedes-Benz and/or SXSW.