At the age of 19, Felix Jähn produced his first hits on a laptop. Initially, he worked as independently on distributing his music as he did on creating music itself: promoting his work purely digitally and via blogs and communities instead of via big labels, publishers or radio stations – until his first big global success with “Cheerleader,” which became a Number One in the United Kingdom, France, Germany, South Africa and more. To date he has sold 7.5 million singles, has been streamed more than a billion times and won many gold and platinum awards. With this one-on-one mentor session available to just five me Convention attendees, Felix offers a unique and personal look behind the scenes, asking where does the line between artist and entrepreneur lie? What does success mean and how should it be handled? How can social media be both a curse and a blessing for a successful artist?
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