Of course, the experiment not only worked, it was and continues to be an absolute sensation. According to Adriene’s feature in the The Guardian, her fans are known for sentiments like “I’m not hyperbolizing when I say she changed my life.” Of the thousands of comments on her YouTube channel, hardly any are negative… a true internet anomaly. Beyond her millions of YouTube subscribers, Yoga With Adriene has hundreds of thousands of casual viewers. So what’s her secret? For one, Adriene strives to come across as a friend with a particular skill set, not an expert or a celebrity; and she encourages self-love in her viewers as a friend would, too. “What’s the point of looking good if you look in the mirror and you don’t love who you see, and you don’t know who you’re looking at?,” she often says, without pretense. Unlike the aforementioned yoga experts and celebrities, Adriene is aware of the responsibility she bears in holding space for her viewers… a great many of whom “can’t afford to go to a yoga studio, or pay 165 dollars for yoga pants... or who are too far in a dark place to show up in public and stick their butt in the air.” Yoga With Adriene doesn’t take advantage of anyone’s vulnerabilities: It helps people care for themselves, under all circumstances, in the comfort of their own homes.