The collective has no brick-and-mortar restaurant, no food truck, and they definitely don’t call themselves a catering company. Ghetto Gastro’s events are more like art installations, where they have a hand in every tiny detail: From food, to performers, to the design of the event space. And though their client list for these luxe affairs includes the likes of Martha Stewart, Rick Owens, Bank of America, and Microsoft; Ghetto Gastro ultimately seeks to provide culinary access and representation to the Bronx community. Although rich with culture and global flavor, the South Bronx is home to violence, poverty, and some of the highest rates of food-insecurity in the U.S.
To accomplish this, Ghetto Gastro plans to build an official Bronx headquarters: The Idea Kitchen. This kitchen won’t just cook up food, however: It will be a center for creativity. Think youth workshops, a garden, media studios, a fitness facility… The Idea Kitchen will be a place to grow. The space, said Co-Founder Pierre, should 'generate a new awakening among kids who only think you can rap, trap, or be an athlete to get up out of the hood.'
In other words, representation matters. When we see people who look like us or who hail from our neighborhood successfully merging artistic worlds, inventively nourishing communities in need, and making it all look ridiculously cool; there’s hope: Hope for kids in the Bronx, and hope for anyone who’s ever dreamed of fusing all of their interests into one culturally meaningful movement. Thanks to intentionally inclusive dreamers like Jon Gray and his Ghetto Gastro co-founders, we’re starting to envision a future with more seats at the table... and boundless creativity on the menu.
Head to Ghetto Gastro's website for more information about the collective, and subscribe to our newsletter for details and early bird rates on upcoming events.